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May 10, 2008

AdNets Weekend

TNT, TBS take on major networks
Variety, CA - 3 hours ago
The pitches to advertisers this week will be "Start thinking of us as one of the big boys" and "Please stop discounting our advertising rates just because ...
Well may be dry for off-net dramas Variety
all 2 news articles »

MediaPost Publications
Ad Networks Will Fade As Web Publishers Take Control: Forbes.com CEO
MediaPost Publications, New York - 16 hours ago
For now, the proliferation of ad networks and the emphasis on performance-basedadvertising online is helping to put downward pressure on Cost Per Milles ...
BigBand Networks to Unveil Switched Digital Video Innovations at ...
CNNMoney.com - May 7, 2008
... principal architect at Time Warner Cable, and BigBand Networks will present the white paper, "Implementing Addressable Advertising in Linear Networks," ...BBND

Bigmouthmedia News
Cox Enterprises to Acquire Adify, an Ad Tech Firm
New York Times, United States - Apr 29, 2008
Adify, founded in 2005, helps Internet publishers build vertical advertising networks. These are groupings of sites about specific content, like travel or ...
Cox Shells Out $300M to Cash in on Vertical Web Ads InternetNews.com
Cox Enterprises acquires online ad company Adify Computerworld
Adify Buy an Endorsement of Vertical Networks Marketing Shift.com
Atlanta Journal Constitution - Computing News
all 89 news articles »  CXR
Analysis: MySpace and Facebook challenge mobile-only social networks
VentureBeat, CA - 8 hours ago
Despite the split, “mobile advertising has grown in the last six months to be a real business for us”, he adds. He sees MySpace as playing the same role on ...
Civic groups seek antitrust probe of Google, Yahoo talks
MarketWatch - 5 hours ago
"Search advertising revenue will soon exceed that of the major television networks - a chilling fact which underscores the power of the search gatekeepers," ...GOOG - YHOO
Fairfax Digital signals move to take on TV networks
Stuff.co.nz, New Zealand - May 7, 2008
"It's logical to suggest that we can build an advertising model around that user consumption and the capability that we have," Mr Matthews said. ...
Streaming video just one piece of the puzzle Sydney Morning Herald
all 4 news articles »

Boston Globe
The rise of social gaming
Computerworld, Norway - 1 hour ago
Social networks have grown enormously, as this map shows (it's in French, but you should get the point). These networks have added a new element to online ...
Facebook Commits To Stronger Safety And Privacy Measures InformationWeek
Social Networking Going Mobile, Nielsen Finds PR Newswire (press release)
all 793 news articles »
Feds Tackle Mobile Spam
Red Herring, CA - May 6, 2008
“But we have also looked at the aggregators, billing aggregators, and advertising networks,” he said. “But you need to deal with the people closest to the ...

The Money Times
Now in Play: AOL, Facebook and Many Others
New York Times, United States - May 5, 2008
And there are still some private companies like Revenue Science, a behavioral targeting firm, and a bunch of mid-sized advertising networks of questionable ...
For Microsoft, it's on to Plan B to catch Google Seattle Post Intelligencer
Why Microsoft covets Yahoo CNET News.com
Time Warner to spin off cable division Broadcast Engineering
FOXNews - The Associated Press
all 343 news articles »  MSFT - YHOO - GOOG

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