STATS: comScore Ranks the Top Japanese Web Sites for March 2008

Ed: USA brands are top exporters, but local brands are growing faster.

comScore Ranks the Top Japanese Web Sites for March 2008

End of School Year Prompts Visits to Travel and Entertainment Sites 
 
Yahoo! Sites Maintains Commanding Lead in Japanese Market  

TOKYO, JAPAN, May 7, 2008 comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its March 2008 rankings of the largest and fastest-growing Internet properties and site categories in Japan, based on datafrom the comScore World Metrix audience measurement service. With the past school year coming to a close in March, many people in Japan turned to the Web to prepare for the new school year and to research graduation celebrations and trips. Online gaming destinations Konami and NHN Corporation also experienced increases as spring vacation meant more time for online games.

“The end of the school year is a busy time for people in Japan, as many plan graduation celebrations or their spring breaks in March before returning to classes in April,” said Maru Sato, Managing Director of comScore Japan. “Travel sites such as Jalan.net and Mapion.co.jp saw traffic increase as people prepared for their vacations, while restaurant navigation destination Hotpepper.jp and entertainment destination site Walkerplus.com also experienced significant gains.”

Top 10 Gaining Properties by Number of Japanese Unique Visitors*  March 2008 vs. February 2008 Age 15+ Home and Work Locations**  Source: comScore World Metrix
Property	Total Unique Visitors (000)
	Feb-2008	Mar-2008	% Change
Total Internet : Total Audience	54,395	54,935	1
MAINICHI.JP	4,678	6,062	30
WALKERPLUS.COM	2,157	2,785	29
Konami	2,147	2,645	23
JALAN.NET	3,214	3,926	22
VEOH.COM	2,712	3,162	17
Adobe Sites	5,840	6,806	17
NHN Corporation	4,589	5,297	15
WITH2.NET	3,985	4,589	15
MAPION.CO.JP	4,997	5,751	15
HOTPEPPER.JP	2,631	3,023	15

*Ranking based on the top 100 Japanese properties in March 2008.

** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

 

 

Top 10 Properties for March 2008

 

Top 10 Properties by Number of Japanese Unique Visitors*  March 2008 vs. February 2008 Age 15+ Home and Work Locations**  Source: comScore World Metrix
Mar-08 Rank	Feb-08  Rank	Property	Total Unique Visitors (000)      Mar-08
N/A	N/A	Total Internet : Total Audience	54,935
1	1	Yahoo! Sites	44,031
2	2	Google Sites	34,305
3	3	Rakuten Inc	29,344
4	4	Microsoft Sites	29,252
5	5	FC2 inc.	27,608
6	6	NTT Group	27,406
7	7	GMO Internet Group	25,225
8	8	Livedoor	22,740
9	9	Nifty Corporation	22,262
10	10	Wikipedia Sites	21,844

*Ranking based on the top 100 Japanese properties in March 2008.

** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

 

About comScore 

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

Google Dominates Europe, but Eastern EU Sites Gain Share

from ClickZ News Blog

Today, ComScore released its March data on European search engine market share. Unsurprisingly Google sites came out on top, commanding 79 percent of searches across the continent. Yahoo and Microsoft came in fourth and fifth place, each with about 2 percent of search market share, respectively.

Worth noting however, is the increasing share for engines in the Eastern European markets, which are dominated by non-English language search technology.

Two Polish properties, Nasza-Klaska.pl and QCL Ricardo have shown considerable relative growth in comparison to ComScore's February figures. Nasza-Klaska.pl clocked up 1.3 percent of European searches in March, up from 1.1 percent in February. QCL Ricardo also increased to 1.2 percent in March.

In addition, Yandex, Russia's premier search facility trumped both Microsoft and Yahoo with its 2.2 percent share, slightly below the 2.3 percent it managed in February.

"With Russia's online population now the fastest growing in Europe, it is likely that some of these local search engines will continue to gain traction and market share," Jack Flanagan, EVP of comScore said in a statement.