STATS: Women Would Sacrifice Almost Anything But Chocolate For Blogging

Women Would Sacrifice Almost Anything But Chocolate For Blogging

from Research Brief by Jack Loechner

Women Would Sacrifice Almost Anything But Chocolate For Blogging

A recent release of a new social media benchmark study of more than 6,000 women by BlogHer, in conjunction with Compass Partners, shows that 36.2 million women actively participate in the blogsophere every week, with 15.1 million publishing and 21.1 million reading and commenting.

68% of this BlogHer community is concentrated in the 25 to 41 age group (the GenXr's), compared to 42% for the general blogging population. Together, the Millienials and the Matures account for only about 10% of this community. Two thirds have completed college, and 46% earn over $75,000 compared to only 25% of the general community...

The blogging rates are highest among Millennials and GenX "digital natives," says the report, and Online media participation rates decline with increasing age.

Online Media Habits by Age
	Online Women (18-75)	Millennials (18-24)	GenX(25-41)	Boomers(42-60)	Matures(61-75)
Reading Blogs	53	85	66	41	26
Writing/updating blogs	28	66	35	17	5
Posting comments to a blog	37	67	48	27	11
Source: BlogHer & Compass Partners, April 2008

Additional highlights from the study: