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Jan 31, 2008

STATS: Impressions

IChannels:

Top U.S. Parent Companies and Stickiest Brands on the Web, December 2007 - Jan 28, 2008

Traffic Patterns Top U.S. Parent Companies and Stickiest Brands on the Web, December 2007

Market Share of Display Ads by Genre, Neilsen

comScore Releases US Internet Year in Review
comScore Releases Its First Review of Latin American Internet Usage
comScore Issues Its First Review of Asia/Pacific Internet Usage
Europe Internet Audiences Jump - Russia Grows Most, Nordics Most Active

U.S. Search Engine Rankings, December 2007 - Feb 5, 2008 Search Tools Top core search engines and leading eRelated Stories

Top 10 US Social-Network and Blog Site Rankings Issued for Nov.
Top 10 US Social-Network and Blog Site Rankings Issued for Oct.
Top 10 US Social-Network, Blog, Web Brand Rankings Issued for Dec.

Technorat currently tracks 112.8 million blogs and over 250 million pieces of tagged social media.

The World Live Web is incredibly active, and according to Technorati data, there are over 175,000 new blogs (that’s just blogs) every day. Bloggers update their blogs regularly to the tune of over 1.6 million posts per day, or over 18 updates a second.

Music Sites Get Half a Million Visitors per Minute - Dec 11, 2006 Entertainment Digital music sites average a global daily peak of over half a million visitors per minute.

Online Games Market to Hit $4.4 Billion by 2010 - Aug 30, 2006 Entertainment The online game market is set to exceed $4 billion by 2010; gamers are identified in six distinct groups, each with compelling buying power distinctions.

Online Video Market Share
Google Sites once again ranked as the top U.S. video property in January with nearly 3.4 billion videos viewed (34.3 percent share of videos), gaining 1.7 share points versus the previous month. YouTube.com accounted for more than 96 percent of all videos viewed at the property. Fox Interactive Media ranked second with 584 million (6 percent), followed by Yahoo! Sites with 315 million (3.2 percent) and Microsoft Sites with 199 million (2 percent).

AdNets:
Top 10 Search Terms in 10 Categories, January 2008 - Feb 7, 2008 Search Tools The month's top search terms in 10 categories.
MarSP:
Top 50 Advertisers by Media Value in November, 2007 - Jan 29, 2008 Advertising/Marketing Rankings of the top 50 Internet advertisers by media value in November 2007.
Total Advertising Market Share
SAI Advertising Share Shift spreadsheet of top US properties. Accounts for less than 10% of global advertising. TechCrunch's Erick Schonfeld runs some cool graphics on the numbers.

The Rise of Independent Media Brands Online

To keep building our brands, we have to go where the audience has gone. And every month, according to Comscore, 600 million people visit conversational media sites – foreign lands when it comes to brand marketing. Or ….are they?

Comscore Cm


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