ANALYSIS: Supply and Demand of CPC

Opaque advertising economics where vendors provide incomplete pictures of keyword supply and demand.

Demand exceeds Supply

Top CPC categories: .

Average Search CPC Data by Category for December 2007, January 2008 - Feb 12, 2008 Search Tools Cost-per-click data by vertical category in search in the US.

High Demand Keywords

Top Search terms:

Top 10 Search Terms in 10 Categories, January 2008 - Feb 7, 2008 Search Tools The month's top search terms in 10 categories.

High Supply Keywords

What is the supply by keyword or category?

Conclusion

For affiliates or content providers, the untargeted supply results in low prices.