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Jan 31, 2008
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A local newspaper group has 6 weekly publications. Full page ads in print return $50 CPM or cost per thousand circulation.
ReplyDeleteThe company maintains a website with the content of the 6 weeklies; and uses Google Adsense. After 12 months, the eCPM is less than $1.
Further, Google has not been able to match relevant, local ads to the individual news pages. Thus, the CPC and CTR are likely to be very low.
An ISP with an audience of affluent, young technology-savvy users report similar results using Adsense. Adsense is unable to place relevant ads based on location and audience.
ReplyDelete