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Jan 31, 2008

FORUM: Tell your experience with iMedia partners

Share your experience with the largest integrated media partners, such as Google, Yahoo, AOL, or MSN.


  1. A local newspaper group has 6 weekly publications. Full page ads in print return $50 CPM or cost per thousand circulation.

    The company maintains a website with the content of the 6 weeklies; and uses Google Adsense. After 12 months, the eCPM is less than $1.

    Further, Google has not been able to match relevant, local ads to the individual news pages. Thus, the CPC and CTR are likely to be very low.

  2. An ISP with an audience of affluent, young technology-savvy users report similar results using Adsense. Adsense is unable to place relevant ads based on location and audience.


Comments accepted immediately, but moderated.

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