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Jan 31, 2008

FORUM: Tell Your IChannel Success Story

To promote independent publishing, film production, or other Internet channels - share your success story with the community. What market did you target? How did you grow your audience? What monetary rewards did you earn? How did you win?


  1. Monetization of Facebook Apps

    I know the developer of one of these top twenty apps. It's not important which one it is, but it generates about 500k pageviews a day, and each pageview monetizes at $0.10 to $0.25 CPM. If I take $0.20 as the average, it comes down to $100/day. Tha's $3000/mo, or $36K/year.

  2. CBS's Moonves added a wrinkle: the publisher has digitized 17,000 titles. Of those, about two-thirds are currently available in print on-demand, downloadable audio, or e-book formats -- Amazon (AMZN) Kindle, Sony (SNE) Reader, Palm (PALM), Adobe (ADBE) Digital Editions, and Microsoft (MSFT) Reader.

    We tried to get some sales data out of Simon & Schuster, but they wouldn't offer any, or even a top-selling digital title. Simon & Schuster's digital efforts are being spearheaded by Elinor Hirschhorn, appointed "Chief Digital Officer" in February.


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