EVENT: Social Media and Entertainment

Social Media and Entertainment - CLICK HERE TO SEE WHO'S ATTENDING!

June 3, 2008 | 8:00am – 6:00pm 
Microsoft Campus| Mountain View, CA 

Just Announced! The Fireside Chat...
BREAKING DOWN THE DOOR TO MADISON AVENUE: How Smart Startups Crack the Code 

FEATURING:

 Chris Colburn, EVP & Chief Experience Officer, R/GA

What He Does: Chris works to align client business objectives with customer needs, driving relevance and efficacy in an increasingly chaotic marketplace. Before taking on this new position, Chris acted as EVP, Worldwide Creative Director for R/GA.
Why You Should Care: Chris sits between clients and consumer markets and, as such, is constantly monitoring what's happening in technology and how innovative startups can fortify his clients' campaigns.
R/GA Clients: Nike, Nokia, Verizon, Subaru, Barnes & Noble, L'Oreal, NYSE, Bank of America, Target, IBM and more
Check This Out: The Nike+ Campaign

 Tom Bedecarre, CEO, AKQA

What He Does: Tom heads up one of the most buzz-worthy interactive agencies on the block.
Why You Should Care: Tagged as an "Admaker to Watch" by the Wall Street Journal, Tom has led AKQA to be recognized as one of the digital marketing industry's most successful and innovative companies. AKQA commonly partners with startups and new technologies to enhance client campaigns. 
AKQA Clients: Coca-Cola, McDonalds, Nike, XBox, Virgin, Visa, Unilever, Target and more
Check This Out: The Coca-Cola Happiness Factory Campaign

 
  Jeff Stiers, SVP, Business Growth - North America, JWT 

What He Does: Jeff not only runs business development for one of the world's leading traditional ad agencies, but he also is heading up Sector 64, an innovation and incubation lab for new media campaigns.
Why You Should Care: A former entrepreneur, Jeff is always looking to pair new technology with traditional brands in a way that's never been done before.
JWT Clients: HSBC, MTV, Ford, Levi's, Nike, Jet Blue, Shell and more
Check This Out: The Trendspotting section on the homepage - don't underestimate the power of traditional agencies with vision.
 Scott Schiller, EVP, Sales, GLAM MEDIA 

What He Does: Scott heads up sales at one of the most successful online media properties today and is situated between big-shot brands and an ad network.
Why You Should Care: Scott's an ad-industry veteran with a tech background who gets Madison Avenue, understands Silicon Valley, and knows how to crack the holy grail of successfully monetizing content. 
Glam Media Advertisers: Victoria's Secret, Nike, ABC, Paramount, Cingular Wireless, H&M and more
Check This Out: Glam's Targeting page - perhaps the secret to their success 

ABOUT THE FIRESIDE CHAT
The heavyweights from the most revered interactive agencies and media properties worldwide will take the stage to talk about what's getting their attention these days, what brands are specifically asking for in campaigns, how startups can get in the door with agencies and advertisers, and what Madison Avenue and Silicon Valley need to learn from each other before online content monetization can really take off.

WHO'S ATTENDING? Get Face-Time with these *Key* Dealmakers...

GOOGLE - VP Product Management
FOX INTERACTIVE - EVP Strategy & Corporate Development 
WALT DISNEY INTERACTIVE GROUP - Director of Strategic Planning & Development
MYSPACE - VP Business Development
MICROSOFT - GM, Strategy & Business Development
SONY PICTURES - EVP
R/GA - EVP & Chief Experience Officer
FAST COMPANY - Senior Writer
FORRESTER RESEARCH - Senior Analyst
AKQA - CEO
JWT - SVP, Business Growth, North America - New Business 
GLAM MEDIA - EVP, Sales
WILLIAM MORRIS AGENCY - SVP, Digital Media Platforms
CONDENET - VP, Corporate Development
WALL STREET JOURNAL - Co-Executive Editor
CNET - Editor
YAHOO - Sr. Director, Business Development
NOKIA - Senior Manager, Technology Strategy
AVENUE A/RAZORFISH, Senior Business Analyst
SWISSCOM - VP Innovation
T-MOBILE - New Business Development
VIRGIN USA - Corporate Development
TWENTIETH CENTURY FOX - Director, Digital Media
MTV - EVP, Music & Logo Enterprise Group
FIRST ROUND CAPITAL - Partner
...AND MORE!

CLICK HERE FOR A LIST OF JUDGES, PRESENTING STARTUPS AND MODERATORS! 

ABOUT UNDER THE RADAR:
Attended by 350 entrepreneurs, VC's, and senior business/corporate development executives from large tech and media companies, Under the Radar is Silicon Valley's most effective one-stop shop for networking and deal flow. The conference will showcase 40 vetted and test-driven startups in the entertainment and social media space, covering categories such as Social networks, Gaming, Virtual Worlds, Tools, Video, Social Commerce, Publishing, & Community.