NEWS: Magazine Website Traffic Grows 12% in Q1

Magazine Website Traffic Grows 12% in Q1

Consumer magazine websites averaged 70.7 million unique monthly visitors during the first quarter of 2008 - that’s 11.9% more than the 63.2 million unique visitors in first quarter of 2007 -according to the  Magazine Publishers of America (MPA).

That gain is more than three times the growth rate of the overall US Internet audience, which increased 3.7% in the first quarter.

The reported information is based on an MPA analysis of Nielsen Online-supplied data from 337 consumer magazine brands online.

Also according to the MPA analysis:

• The average first quarter monthly reach for magazine websites grew to 43.4% of the total US Internet population, up from 40.2% in 2007.
• Magazine website users accounted for an average of more than 497.3 million total sessions per month during the first quarter, a 16.3% improvement over the same period last year, when a monthly average of 427.7 million total sessions were recorded.
• Visitors to magazine websites spent an average of 2.3 billion minutes per month during the first quarter - a 16.7% increase versus the same period in 2007.

Magazine Digital Initiatives

Some 65 Magazine Digital Initiatives were announced during the first quarter of 2008 - an increase of 14% over the same period in 2007...

Ed: Impressive UU growth, but search growth was 31% and social networks grew faster.