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May 22, 2008

NEWS: On the Road to An IPO, Jingle Networks Prepares to Launch A Voice Ad Network.

On the Road to An IPO, Jingle Networks Prepares to Launch A Voice Ad Network.


Jingle Networks has already captured a six percent market share of directory assistance calls with its 1-800-Free411 service. But, with IPO rumors swirling, that might not be a big enough business. What if Jingle expanded into a voice ad network? I have learned that it is preparing to do just that. Confirms CEO George Garrick:

At this point I’d call it the Jingle Ad Network. We have advertisers that want to get into more environments, and have technology to serve ads. We are talking to publishers about acquiring enough inventory to be significant. We are starting to sign deals with companies that have large numbers of calls. I imagine it will be a few months yet before we bring anything live, probably later in the third or fourth quarter.

Today, Jingle offers free directory assistance calls in exchange for playing two audio ads, one before the caller asks for the number and one before the number is given. Its Free411 service gets 20 million calls a month. That is 40 million advertising opportunities a month. Not every call can be matched with an ad, but a very large number can. Already, Jingle has more than 150,000 advertisers, many of them local. National advertisers include McDonald’s, Earthlink, AMC Theaters, FordDirect, Allstate, Cablevision, Columbia House, Days Inn, Miller Brewing Company, and Travelodge. Its top categories include stores, restaurants, banks, and doctor’s offices.

1 comment:

  1. Something that may be of interest as you discuss companies who offer free directory assistance. When it comes to free directory assistance, there are LOTS of choices. They differ in some important ways, so try them all out. With this many providers, it will be interesting to see what it takes to be the leader over time.

    I prefer the ones that have operators to help when the automation doesn't recognize me, that are fast and ACCURATE, and that also don't restrict me to only business searches - sometimes I need to find people, too!

    1-800-YellowPages (800-935-5697)
    1-800-2ChaCha (800-224-2242)
    1-800-411-SAVE (800-411-7283)
    1-800-555-Tell (800-555-8355)
    1-800-Call-411 (800-225-5411)
    1-800-Call-Dex (800-225-5339)
    1-800-Free-411 (800-373-3411)
    1-800-Goog-411 (800-466-4411)
    1-800-Info-Fast (800-463-6327)
    1-800-The-Info (800-843-4636)


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