NEWS: online growth doesn't offset print decline

US: online growth doesn't offset print decline

Posted by Jean Yves Chainon on May 20, 2008 at 1:41 PM

A quick financial roundup for the NYT and Gannett, two main US newspaper publishers, according to paidcontent.org:

- The New York Times Co.'s online ad revenues grew 25.6% in April, although total operation's revenue was down 2.2% year on year. General ad revenues were down 5.1% over the same period.
- Gannett didn't reveal its online performance, but it said it had increased its unique visitors to 25.5 million, up 10.4% since last year. Unfortunately, Gannett's ad revenues decreased by 10.4% also compared to last year.

Although the growth rate of online revenues seems to be picking up again, these gains still aren't sufficient to compensate for print ad losses at this point.

Ed: Hopefully, the online revenues have higher margins than the paper business.