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May 12, 2008

NEWS: Apple nabs India, Australia, Singapore and the Philippines as its game of Risk continues

Ed: Apple is expanding the geographic footprint for the iPhone. RIM dominates enterprise use - now wants consumer cool. Good luck.

Another iTunes Ad = Another iTunes Hit Song (AAPL)

Just months after a MacBook Air ad propelled Yael Naim's 'New Soul' to the top of the charts, Apple's latest commercial -- a revival of its 'dancing silhouettes' campaign -- has given a similar bump to a largely unknown British band.

Since the ad premiered April 27, 'Shut Up and Let Me Go' by The Ting Tings, has risen to number 11 on iTunes' 'Top Songs' list and broke into the Billboard Hot 100 at No. 93. During the commercial's first week on the air, Nielsen SoundScan reports sales of 'Shut Up' increased from 1,100 to 24,000.

The lesson: It's not so hard to sell music online, after all -- all you need to do is secure the marketing equivalent of a winning lottery ticket.

See Also: How To Sell Music Online: Advertise On TV (AAPL)


Apple nabs India, Australia, Singapore and the Philippines as its game of Risk continues

To say that Apple’s iPhone is rapidly spreading around the world is now an understatement. Today comes word that Singapore Telecommunications (SingTel) and mobile partners are the latest to strike a deal with Apple to sell the device, according to Reuters. This will put the device in four new countries: Singapore, India, Australia and the Philippines.

This follows recent word of the device coming to Canada, the Czech Republic, Egypt, Greece, Italy, India, Portugal, New Zealand, South Africa and Turkey. Other countries such as Argentina, Brazil, Chile, Colombia, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Jamaica, Mexico, Nicaragua, Paraguay, Peru, Puerto Rico and Uruguay may be on board as well thanks toApple inking a deal with America Movil.

While this deal still won’t bring the iPhone to the world’s most populous country, China, nabbing the number two, India, with its over 1.1 billion people isn’t too shabby. Bharti Airtel Ltd, the SingTel associate which will handle the service in India has access to just about 60 million users. By comparison, AT&T, the United States carrier, has access to just over 70 million, so this is potentially very big deal.

These countries will get the iPhone later this year. Presumably that will be the 3G version of the device which should be released shortly — though probably not as shortly as some presume.

The map below doesn’t include all of these latest additions but is an update of the one from the post on Friday. The artist has reworked it a bit as well so it’s easier to see (countries in red have, or are getting the iPhone) — and looks even more like the board game Risk.

[Photo: CdnPhoto - used with permission]

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RIM BlackBerry BoldRIM BlackBerry Bold
(Credit: RIM)

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