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May 16, 2008

STATS: Top 50 US Web Rankings Issued for April, Google No. 1 for First Time

Top 50 US Web Rankings Issued for April, Google No. 1 for First Time

For the first time ever, Google Sites took the top spot among US web properties, finally overtaking long-time leader Yahoo Sites, according to a comScore Media Metrix monthly analysis of US consumer activity at online properties in April.

With a total audience of more than 141.1 million visitors, Google Sites edged out Yahoo Sites, which had 140.6 million visitors.

Content categories showing gains in April included job search, career resources, and television sites.

“April was a very active month. Google took the top property position, thanks to continued search growth and rapid growth at YouTube,” commented Jack Flanagan, EVP of comScore Media Metrix.

Top 50 Properties (Unique Visitors)


Among the highlights:

  • Trailing Google Sites and Yahoo Sites, Microsoft Sites were third with 121.2 million visitors in April.
  • Superpages.com Network and CareerBuilder LLC both jumped eight spots in the ranking to positions 18 and 30, respectively.

Top 50 Ad Focus Ranking (Advertising Reach)


Among the highlights:

  • Platform-A continued to lead the Ad Focus ranking, reaching 89% of the more than 190 million Americans online in April.
  • Turn, Inc. jumped 10 positions to #32, reaching 32% of the online population.
  • National Newspaper Network introduced two Ad Focus entities in April, NNN Top 25 and NNN Top 10, which entered the rankings at position 40 and 50, respectively. ...

YouTube Adds Demographics Tab to Analytics Tools

YouTube has added a demographics tab to its Insight analytics platform for video uploaders. The feature makes it easy for creators to break down viewer patterns by age, gender or a combination of the two. The data come from birthday and gender data people are asked to share when they set up YouTube accounts.

The feature addition was announced in a blog post today from product manager Nick Jakobi. That post also notes many creators are altering their upload schedules based on learnings from the analytics tools, including insights about exactly when users are tuning in. In previous conversations with marketers, ClickZ learned that many agencies have used the platform to glean some new insights from old videos. ...

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