Webspace 2.0 for Lean Forward/Back Internet Users

Here is a tabular view of the new web 2.0 workspaces. Note differences among lean forward and lean back virtual profiles.

The Lean-Forward Creator, pHub, gHub

Pipes	search Google, Wiki	RSS feed Feedburner	news hundreds of sources
Daily Tasks	Email Yahoo Mail	Blog  Blogger w/Friend Connect	RSS reader Google Reader, myYahoo, Twitter
Friends	Work LinkedIn	Personal Facebook	Other MySpace

• Proactive
• Deep expertise with few subjects
• Blog central with inputs from RSS readers. Email less important. For programmers, substitute code for blog.
• Distribution through RSS feeds and social networks

The Lean-Back Consumer

Friends	Work LinkedIn	Personal Facebook	Other MySpace
Daily Tasks	search	Email	news few sources
Interests e.g.	Photography	Community	Soccer

• Reactive
• Broad interests on many subjects
• Email central, means to react
• Increasing dependence on friends for information

For both, inputs from friends and community matter more. Advertisers and enterprises need to adjust to the new reality.

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