Lehman’s Online U.S. Advertising Forecast: Another $20 Billion In Growth By 2012 And Online Video Takes Off

Lehman’s Online U.S. Advertising Forecast: Another $20 Billion In Growth By 2012 And Online Video Takes Off

Erick Schonfeld

I was (digitally) leafing through the latest Lehman Brothers Internet Data Book for August this morning, and came across these forecasts for total U.S. Internet online ad spending and online video ad spending.
Video ads are the hottest area of growth. Analyst Doug Anmuth thinks that online video ad spending will reach $1.1 billion this year (up 63 percent), and more than double to $2.4 billion over the next two years.

He also thinks that total advertising spending in the U.S. will go from $26.1 billion this year to $45.5 billion in 2012 (consequently increasing from 8.8 percent of total advertising spending to 13.7 percent)...