Small Suburban Newspapers Far Less Screwed Than Big Dailies

Small Suburban Newspapers Far Less Screwed Than Big Dailies

An interesting stat from Suburban Newspapers of America: ad revenue among small community papers in its membership dropped a mere 2.4% to $482 million in Q2. Not surprisingly, they're touting that as a victory, and compared to the 13% plunge to $9.23 billion reported by the Newspaper Association of America, it is.

While they're not growing, they're also not laying off 1,000 workers, as Gannett (GCI) is reported to be doing this month.

It also makes sense: as we've noted before, small community newspapers are still providing a unique service, unlike many of the mid-market and larger dailies that spend a good portion of their newsprint acreage on stories that are widely available on the Web the day before.