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Feb 7, 2008

NEWS: An Industry Imperiled by Falling Profits and Shrinking Ads

In just the last few weeks, The San Diego Union-Tribune eliminated more than 100 jobs, one-tenth of its work force. The Chicago Sun-Times began a major round of newsroom layoffs, then put itself up for sale, and publishers in Minneapolis and Philadelphia warned that tough economics could force cuts there.
Others may seek shelter from market pressures by becoming nonprofit or going private; the Tribune Company recently did both. Other publishers, like the Washington Post Company and the E. W. Scripps Company, are shielded somewhat by having highly profitable non-newspaper holdings, but even they have made cuts.

More than half of national online display advertising revenue goes to the top 10
portals, Millstein said.

Media giants in online ad venture Houston Chronicle - United States

The network will offer customized online advertising campaigns on a highly competitive basis, said Hayes, who is also senior vice president for sales for ...

Keep an eye on: Newspaper publishers huddle on ads By Paul Thomasch

That’s the size of the staff at a new company called quadrantOne, an online advertising network created by four of the largest US newspaper companies, Tribune, Gannett, Hearst and The New York Times Co. ...-

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