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Feb 7, 2008

NEWS: An Industry Imperiled by Falling Profits and Shrinking Ads

In just the last few weeks, The San Diego Union-Tribune eliminated more than 100 jobs, one-tenth of its work force. The Chicago Sun-Times began a major round of newsroom layoffs, then put itself up for sale, and publishers in Minneapolis and Philadelphia warned that tough economics could force cuts there.
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Others may seek shelter from market pressures by becoming nonprofit or going private; the Tribune Company recently did both. Other publishers, like the Washington Post Company and the E. W. Scripps Company, are shielded somewhat by having highly profitable non-newspaper holdings, but even they have made cuts.
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More than half of national online display advertising revenue goes to the top 10
portals, Millstein said.

Media giants in online ad venture Houston Chronicle - United States

The network will offer customized online advertising campaigns on a highly competitive basis, said Hayes, who is also senior vice president for sales for ...

Keep an eye on: Newspaper publishers huddle on ads By Paul Thomasch

That’s the size of the staff at a new company called quadrantOne, an online advertising network created by four of the largest US newspaper companies, Tribune, Gannett, Hearst and The New York Times Co. ...-
http://blogs.reuters.com/mediafile

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