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Feb 4, 2008

List of Vertical AdNets

Ed: Will these AdNets run into the SuperSite problem? Will history repeat?

Men AdNets - boob men, auto enthusiasts, and extreme sports fans

  • Break Network - Cage Potato, Holy Taco, and Chickipedia - powered by Adify
  • eONS - Boomers New York Times »
  • Heavy
  • Rezoom, Multiply, Maya's Mom, Boomj and Boomertown
  • PrimeMedia
Women AdNets - Dining, Education, Entertainment, Fashion, Food, Home, Health, Literature, Travel


  • BabyCenter, owned by J&J teams with Federated Media Publishing
  • Babunga's sites, including BabyNamesWorld.com and wikiparenting.com, folded into ParentsConnect.com - Viacom
  • Burst Media Women's Channel
  • Cafemom New York, NY - Draper - social network for moms.
  • ClubMom
  • Lifetime Networks, with Glam Media-Draper, beauty and style channel and Lifetime's video and game sections - Glam has ad server
  • Martha Stewart Living Omnimedia's home and decorating network, 101 Cookbooks and Mom Junction
  • MomLogic, Warner Brothers Television Group, "The Ellen DeGeneres Show", 100 others -ads served by Adify and Advertising.
  • NBC Universal Digital Media, with iVillage from Sugar Publishing, ShopStyle, and parenting site LilSugar.
  • Warner Bros., Lifetime and Others Join Women's Ad Network Race - Nov 13, 2007

Youth AdNets

  • Disney -
  • GoFish - 11 million users/month
  • Nickjr, neopets - Viacom

Auto AdNets

  • Prime Media
  • ValueClick Soups Up Auto Offerings with Jumpstart Partnership

Business AdNets

  • Business Week
  • Forbes
  • Fortune
  • MSNBC
  • Portfolio
  • Wall Street Journal

Sports AdNets

Technology AdNets

  • Burst Media Technology Channel
  • CNet - ZDNet, BNet, Search, TechRepublic
  • IDG - PCWorld, MacWorld, InfoWorld, ComputerWorld
  • Techweb
  • VentureBeat
  • Ziff Davis, PC Magazine

Vertical AdNet Providers

  • Adify
  • Exponential (formerly Tribal Fusion)
  • Federated Media - Techcrunch
  • Gawker Media - Gizmodo
  • Seevast
  • WIN - Engadget, purchased by AOL

Ethnic AdNets

  • ConsorteMedia - Hispanic

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