List of Lead Generation Companies

Use the comments to add other lead generation MarSP companies.

• Interpolls, Pasadena, CA
• Matchpoint
• Q Interactive
  
• Tiburon Media, Tiburon, CA
• Trouve Media, San Mateo, CA
• ValueClick

Distinction between promo and lead generation companies. Promo often requires multiple registrations with advertisers before qualifying for a contest. Lead generation shares registration among many parties.

IAB and FTC working on stronger language for full disclosure, opt out for these campaigns.

Pontiflex 

is a ad service company, that tries to help advertisers find publishers of lead generation web sites. Its software lets an advertiser run campaigns and get reports on them in real time. A publisher gets paid by the advertisers when a lead happens, such as a user’s registration for a product, happen.

The company, based in Brooklyn, New York, has just raised $2.5 million from New Atlantic Ventures and Greenhill SAVP.