NEWS: Mobile, Vertical, Gaming, India AdNets

Millennial Media Adds Verizon Wireless to Its Mobile Ad Audience

LAS VEGAS & BALTIMORE--(BUSINESS WIRE)--Millennial Media, the leading cross-platform mobile advertising company, today announced an agreement with Verizon Wireless that will add a significant portion of the company’s mobile advertising inventory to Millennial Media’s rapidly growing networks.

These mobile advertising networks — the fastest-growing in the industry — include MBrand for targeted audiences across premium content, and Decktrade for performance-driven campaigns. Through the terms of this agreement, Millennial Media will be able to deliver its advertiser campaigns to millions of Verizon Wireless Mobile Web users. This added reach provides Millennial Media’s advertiser partners express access to a highly valuable, highly targeted audience. Verizon Wireless consumers will benefit from the deal as well, as they will be exposed to a wider variety of advertisers and offers, without disruption to their mobile web experience.

Burst Media Launches Family Travelers Ad Network

Network Offers Ideal Opportunity for Travel Advertisers to Reach Families Planning Upcoming Travel

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The Burst Family Travelers Network is a made up of over 180 websites that reach 5.2 million unique visitors and delivers more than 80 million ad impressions. The Network makes it easy for brand advertisers to target the travel consumer across a hand-picked set of high-impact, high-quality websites.

“Being part of a premier advertising network of quality sites is important to us,” said Adrienne Vincent-Phoenix, CEO of MousePlanet.com. ...

Ty Levine Takes Marketing Helm at NeoEdge

MOUNTAIN VIEW, CA, Apr 02, 2008 (MARKET WIRE via COMTEX) -- NeoEdge Networks, Inc., an innovator in delivering advertising solutions for casual games, has appointed Ty Levine to lead its marketing efforts. As VP of Marketing, Levine -- an industry veteran with broad experience with Internet, media and advertising companies -- will help evangelize the emergence of casual games as the most promising new avenue for interactive advertising...

The $35 billion-plus gaming industry continues to gain momentum as a popular consumer pastime. In fact, gaming is now the #3 most common consumer activity on personal computers (behind email and Web surfing only). According to a recent survey by Parks Associates, 34 percent of U.S. Internet users play online games every week -- more than the number of people who visit social networks or online video-sharing sites.

According to a recent report by eMarketer, advertising for games is expected to reach $1.9 billion by 2011. This advertising opportunity is particularly great in the casual gaming segment. The latest Casual Games Association report stated that more than 200 million consumers are playing casual games each month.

NeoEdge has already taken a commanding lead in this market. More than 30 top game publishers are working with NeoEdge to monetize more than 300 games.

Komli To Sell Banners on EBay! More Ad Networks To Crop Up..

Posted by Rajiv Dingra on April 3rd, 2008.

Komli has cracked the deal of its life as an ad network. Ebay India the ecommerce auctions giant has roped in komli to sell ad space on its site.  In the US, eBay has a tie-up with Yahoo to sell text and graphical ad inventory on its US site, eBay.com. Currently Ebay’s Indian site also uses Google and other ad networks as well.