Doing a B2C is more fun than a B2B right? It's very hard to just use ad networks like Google AdSense to sustain yourself - just do the math using 10 to 25 cent CPMs and you'll quickly see why. And brand advertising sales looks and feels exactly the same as enterprise sales, and has all the same annoying characteristics, including: The key thing here is: The users of your website are not really your customers... How to avoid this mess Net/net, the approaches here that align you directly with your customers are business models like: Ed: Brand ad sales is fragmented and expensive.
A lot of folks are doing consumer internet startups because they think Web 2.0 startups are more fun. You can focus on the end user, make them happy, get traction, and go from there. Enterprise software companies (or their equivalent brethren, SaaS companies) are perceived as annoying because:
Of course, one way to completely sidestep these issues is to directly monetize your users - this is pretty hard, because you have to deal with transaction processing, coming up with something so compelling people will pay for it, and a number of other problems.
Apr 5, 2008
NEWS: Your ad-supported Web 2.0 site is actually a B2B enterprise in disguise
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