(Only) Two Visions for the Future of Blogging?
An interesting battle of the blogging titans was covered in the "Bits" section of today's New York Times. It's basically an exchange between popular technology bloggers (and blog owners) Michael Arrington and Rafat Ali. Their differing views are worth examining because they touch on a hot button issue in blogging and journalism: How are new for-profit business models impacting blogging and the journalistic integrity of bloggers?
In their personal scrap Mr. Arrington and Mr. Ali are tackling the difficult question of profitability models for blogging. Mr. Arrington seems to favor a monopoly approach, where blogs are brought together to form a kind of trust to benefit everyone. Mr. Ali, on the other hand, is apparently attempting to attract venture capital support for individual blogs to create verticals targeting niche markets.
What their disparate visions don't directly address is the individual blogger who either doens't get paid, doesn't get paid enough to do it for a living, or has no intention to blog for money. What will happen to these independents as blogging becomes more "professional", increasingly vetted, and commercialized? In short, is blogging worth paying attention to and will it survive intact if it doesn't attach itself to a business model of sorts?
Where's the Innovation in Business Models?
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