NEWS: Digital Element Forms Exclusive Reseller Partnership With Japan's Digital Advertising Consortium (DAC)

Digital Element Forms Exclusive Reseller Partnership With Japan's Digital Advertising Consortium (DAC)

ATLANTA --(Business Wire)-- Digital Element, the leading provider of IP Intelligence and geolocation solutions, today announced an exclusive partnership with Digital Advertising Consortium (DAC), Japan's leading online advertising solutions provider, to resell Digital Element's NetAcuity(TM) IP Intelligence solution to the Japanese interactive market. 

Under the terms of the partnership, DAC, which represents over 500 advertising agencies and more than 1,000 online publishers including Yahoo! Japan, Google Japan, MSN Japan, and AOL Japan, will offer Digital Element's NetAcuity IP Intelligence solution, both directly as a stand-alone solution and as an additional service within its impAct Progressive Suite X (iPS-X) ad serving platform. Utilizing this technology, Japan's Internet media, advertisers and e-commerce websites will be able to deliver relevant advertising and content to specific audiences at a level of precision previously unavailable in the country. 

"There has been an increasing need for more accurate targeting technology in the Japanese online market, and no other geolocation provider offers the level of granularity and precision that is offered by Digital Element," said DAC's CTO and Head of e-Business Group, Akihiko Tokuhisa. "As the exclusive distributor of this highly accurate and valuable technology, DAC looks forward to delivering another competitively advantaged solution to our advertiser, publisher and e-commerce clients."