Tumultuous Ad Market to Test New Ogilvy CEO

Tumultuous Ad Market to Test New Ogilvy CEO

By GEOFFREY A. FOWLER and SUZANNE VRANICA

HONG KONG -- Miles Young recently won the top job at ad company Ogilvy Group because of his strong track record in running its Asian operations. Now, the question is whether he can repeat that success in the U.S., a bigger, tougher market, and one in the grip of wrenching change.

After 13 years as head of Ogilvy's Asia-Pacific business, the 53-year-old Englishman is moving from Hong Kong to New York to take the helm of the WPP Group unit, whose clients include American Express, International Business Machines and Unilever...