List of AdNets

Use the comments to list other AdNet companies.

• AdCenter by Microsoft (CPC and CPM)
• AdSense - (CPC added CPM)
• Adtegrity.com Reports 2007 Results
• Advertising.com - purchased by AOL (CPM) - Platform A
• Burst Media, moving toward vertical channels
• Casale Media, Los Angeles, CA
• Commission Junction, puchased by ValueClick - Affiliate marketing (CPA)
• CTX Interactive, (blog)
• Doubleclick > Google (CPM) - reminant inventory
• Link Exchange
• Overture or Yahoo Publishing Network (CPC)
• RightMedia, YieldManager - purchased by Yahoo (CPM) - YPN 
• Trade Doubler, Europe - every model
• Traffic Marketplace
• Tribal Fusion, Emeryville, CA - promotion advertising
• 24/7 RealMedia - purchased by WPP Group
• United Online - United Media group, UK
• Value Click, UK and US - Lead generation and display ads
• AdSpy AdNets - claria, whenu, 180solutions/zango, directrevenue, Gator - lawsuits.

Newly Funded, Emerging AdNets

• Ad it Last, Australia for remnant inventory
• Adconion
• Adforce - Bid and ask (CPC, SEO?)
• Adify - MSP for aggregating vertical markets (blog) 20%. sold to Cox.
• AdsDAQ - ContextWeb, NY, NY (CPM) - Exchange earns difference betwen bid and ask.
• AdECN - Ad exchange acquired by Microsoft
• AzoogleAds (performance)
• Collective Media
• Etology
• Hydra Network, (CPA)
• Quigo - purchased by AOL (CPC) - unbranded SEM allowing publishers to gain marcom control
• Pudding Media - in-audio ads, Opus
• Rubicon Project - $21m - similar to YieldBuild
• Sendori - focused on parked domains
• Specific Media
• Text Link Ad, NY, NY - Flat price per ad for a 30 day ad run to improve SEM ranking
• Turn, - Shasta/Trident/Norwest - Overture team with better CT on ad text
• Vizu San Francisco, CA, Draper - polls target demographics
• Voodoovox - In-audio ads
• YieldBuild - Storm/Hummer - optimize size and color of ad space

Widget AdNets

• Adbrite, San Mateo, CA - Sequoia, USVP - Model is mostly CPC (blog) 30% Facebook App
• CBS via Syndico Networks
  
• Clearspring Unveils Widget Ad Network - Dec 11, 2007
• CoolIris - Kleiner - link preview via plug-in
• Doubleclick via Gigya
• Feedburner - purchased by Google, replaced by AdSense
• Kontera - In-text advertising (CPC)
• LindoTiger.com - CPC for social networks
• Paperpost -
• Snap Spot, IdeaLab/Mayfield - in-text links - uses AdSense - Yahoo, Google, Adbrite doing same - shrinks prefetch to small image with text ads
• Social Media AdNet Mill Valley
• Sphere - similar to spot - low CTR
• WidgetBucks - Companies Can Make Money With Widget Ads
• WidgetBox, Hummer Winblad - Visual Studio for widgets
• Rockyou, Slide, Lookery
  

Video AdNets

• Adap.tv - Redpoint
• Blinkx, UK - Youtube with shared ad pre-rolls and post-rolls
• Brightroll, SF, True Ventures -
• Broadband Enterprises - Velocity
• CTS Media - Sequoia, China video network, 1 of 3 licensed IPTV network from Shanghai
• Jivox - 
• Maven Media - acquired by Yahoo
• Podbridge - podcast, Sutterhill
• Revver, UK, NY Draper - failed. pays for content and distribution; system does not work; low eCPM.
• SpotXchange
• VideoEgg, SF, CA - video preroll, overlay, postroll
• Youtube -owned by Google
• YuMe - Kholsa, Accel, Maples, similar to VideoEgg
• Veoh, YouTube, Sony owned Crackle, DailyMotion, Metacafe, iFilm and others.
• See 'List of Rich Media Networks'

Game AdNets

• AdEngage - in-game ads
• AdInfuse
• EggBlaster - in-game advertising
• IGA Worldwide - Morganthaler
• Intergi - in-game, flash - claims 9b impressions/month, FL
• Kongregate - Maples - in-game advertising platform
• Massive - acquired by Microsoft
• Mochi Media
• NeoEdge - In-game advertising
• Zynga Opens Platform So Game Developers Can Publish Across Networks

Local, Location

• idearc.com, yellow page consortium
• FrontPorch, requires ISPs to install deep packet inspection router
• Jiwire - Wi-Fi hotspots
• Lat49 (geotargeting)
• LocalReach - SEO, MaSP
• NebuAd, ISP for location data
• 1020 Media - modify ad with location info
• Weblistic - Foundation, YellowPages team - Local SEO, MaSP

Mobile AdNets

• 4Info - SMS ads, USVP
• AdInfuse - Velocity
• AdMob - Sequoia - aggregating mobile advertising (CPC)
• AppLoop - location metrics and iPhone ads.
• Greystripe - mobile gaming, Disney
• Google, Microsoft, Nokia, Yahoo - Mobile Ads: Slow to Take Off
• Millennial Media - Europe, Verizon - CRA
• mKhoj
• Rhythm New Media - Morgenthaler
• Ringleader Digital
• Smaato

More Potential AdNets - Legacy media forming AdNets

• Adobe - in PDF ads
• AT&T - currently IChannel
• BuzzMetrics
• Comcast - currently IChannel
• Disney - owns legacy go.com
• Facebook - BT, but running into privacy issues, blocking adnets with members
• Fox - purchased myspace and others
• InterActiveCorp (IAC)  - match.com and others
• Marchex, Openlist - local review site converting to local advertising network.
• Martha Stewart Omnimedia, via Adify
• New York Times - purchased About
• Nokia - mobie AdNet
• Prime Media
• quandrantOne - Gannett, Hearst, New York Times, Tribune,
• Times Warner - owns AOL
• Wall Street Journal - bought by Fox
• Washington Post, Newsweek (WPNI) - Blogroll, travel related blogs - powered by Adify
• WPP Group - purchased 24/7 RealMedia
• ZoomInfo
• (See 'List of Vertical Networks') Active Athelete, Automotive, Teracent, Waterfront-Medical

A&E Television Networks, AutoTrader.com, Bizjournals, Classified Ventures (cars.com), CNET Networks, CNN Money, Conde Nast, Cox Newspapers, Discovery.com, Facebook, Financial Times, Fox Interactive Media, Google, Hanley Wood, Hearst Digital, IAC Partner Marketing, Jetix (Disney.com), Martha Stewart Living Omnimedia, McClatchy Interactive, MSN, MTV Networks, MySpace, NBC Universal, New York Times Digital, Salary.com, Sports Illustrated, The Weather Channel, Time Inc., Turner, US News and World Report, Warner Bros., WeatherBug, Yahoo.

Internet Giants Vie to Snap Up Web Ad Firms, New York Times

AOL’s New Plan: It’s Not Working, New York Times

ClickZ Blog

Ad Networks 2008: Monetizing the long tail - Desilva