One-Click Blogger Install of tEarn Widget

We've simplified the installation of tEarn exitmercial for Blogger. 

After you create a profile of your website, (i.e. register your domain name) the 'Add to Blogger' button automates tEarn installation. 

Sign up at tEarn and start earning from high-eCPM exitmercials.

tEarn Exitmercial Change Log

It's a tough economic environment to introduce a new business. Once the distraction from the Presidental election and Wall Street uncertainties subsides, bloggers, publishers, agencies, and advertisers will get back to the basics of earning money. 

tEarn has made substantial progress. The construction dust has settled. Here is a unified report for our community of publishers, agencies, and advertisers - big and small.

Publisher Control of Exitmercials

We have refined the controls to allow editors and publishers to fine tune when exitmericals are inserted. 

Generally, when users click a link that exits a website (i.e. not when they close a window - that's a pop-under blocked by most browsers,) tEarn inserts exitmercials. The controls now allow lists that define the aliases, subdomains of a site so that exitmercials don't show among the parts of large sites. 

Conversely, you can also select to have exitmercials appear with every link. Independent writers are using exitmericals to monetize books where ads appear between the chapters. More about this soon.

These controls allow editors to manage the available exitmercial inventory - balancing the monetary needs of the enterprise with the reader experience. 

User Control of Inappropriate Ads

The tEarn terms of advertising service is similar to Google AdWords. Inappropriate ads should not be inserted. Users can report offending ads. 

The first removed ad was a European video of 30 seconds. It's quite funny.

A child screams and throws a tantrum in a supermarket. 30 seconds later, a message fronts the father, "Don't you wish you had used a condom?" 

What was the controversy? 

If this ad targeted the right tEarn microchannel, it can run without concern. However, this ad targeted a broad channel that included a microchannel targeting a younger audience. 

Dozens of parents objected. We agreed and removed the ad. 

As a side note, the ad worked. Hundreds of viewers watched 30 seconds to learn that the ad was about condums. Hopefully, each had a chuckle and remembered the brand.

Agencies Working With Clients

We've had strong interest among local businesses to advertise. Our available inventory through newspaper partners gives us branded inventory to sell. 

The problem is that the websites of these local businesses are not web 2.0 ready. Using exitmercials to push visitors to a poorly designed site makes no sense. Exitmericals produce 100% ROI (based on click-through,) but a poor website retains low percentages. 

We are committed to both high eCPM for publishers and high ROI for advertisers. Thus, we are making the effort with a dozen businesses to correct, amend, or re-do their website. Once ready, exitmericals will drive visitors to their new website. 

This opens an opportunity for marketing consultants and agencies. Many local businesses spent money in 2000 to build sites - only to receive little return. Today, these sites are simply out-of-date. 

Exitmercials has created new excitement to update their web presence - creating paid engagements for webmasters, marketing consultants, flash designers, and agencies.

We'll be making our local business model and supporting presentations available to tEarn members. Sign up to download these powerpoints for your own use. 

More Feedback

As always, you can contact us through the comments on this blog, Facebook, Tumblr, or LinkedIn. Your feedback is welcomed.

tEarn Exitmercial Cuts Transaction Time by 50 Milliseconds

Our engineers have trimmed another 50 milliseconds off each transaction time. Why is 1/20th of a second so important?

tEarn Exitmercials

The tEarn exitmercial platform monitors websites for publishers and bloggers, determines the relevancy of a visitor to a website in realtime, and delivers exitmercials relevant to the qualified readers. Our technology is a break-through for delivering high valued advertising that benefits both advertisers and publishers.

Speed is Everything

Our system depends on fast, sophisticated processing that analyzes the second-by-second actions on a page, makes the right decisions, and delivers results - without disrupting the user experience. 

Starting with beta1, we've been silenting working with the fastest transaction engine that delivers in 150 milliseconds. This compares to Google Analytics that uses 400 milliseconds to report or AdWord that uses more than 400 milliseconds to deliver one set of classified ads.

For beta3, our engineers sliced another 50 seconds from the average transaction time.

Why is Speed Important?

Good question. Like Google Search that delivers quickly, we believe speed matters. Faster speed means:

• Less delay
• Scale to billions without hurting the user experience
• Greater accuracy of recorded data (Google Analytics is notorious for undercounting.)

We're proud of our engineers and encourage them to continue the innovations that bring good change to online advertising.

tEarn Exitmercial Beta3

This is my third Internet start-up. 

• The first took two years to reach the one million pages milestone. That was 1995.
• The second took 6 months to break one million. That was 2006.
• tEarn has broken the barrier in 30 days.

By the end of October, our pipeline of projects will be delivering one million per day - maybe multiple millions. 

What's up with beta3?

Recap of Exitmericals

An exitmercial is an adpack that shows on exit from a website. We use the time needed to load the next page to show ads - video, flash, full page images, websites. These out-of-the-box methods completely change the economics of online advertising. 

• The ad is full page, exclusive dominance of the page
• The ads are targeted, delivered to qualified readers
• Pricing is CPV - paid when viewed, not just delivered

Publishers benefit from eCPM that finally make the online component a cash cow business. Advertisers benefit from a product that finally works for them. With 50 significant innovations, we've made it simple for publishers and advertisers to participate.

Trial Ads for $20

For Beta3, we've simplified ad buying. To help advertisers discover the benefits of exitmercials, we've designed the least friction, self-service website. Take a quick read of this PowerPoint.

What's Next?

We'll be announcing a formal release with our partners. It seems the technical crews work faster in these big companies, compared to the legal and marketing staff. 

With respect to our technology, we're making changes daily. Fortunately, our software platform is complete and robust - allowing us to be responsive to our partners. Stay tuned for streaming news.

Join the Community at tEarn

Join tEarn. Sign up at http://tEarn.com/. 

Tell your friends.

Invitation to Join the tEarn Beta2 Exitmercial Network

Invitation to Join the tEarn Beta2 Exitmercial Network

tEarn, (i.e. target, Earn) a technology company pioneering a new approach to brand advertising, unveils its beta advertising community offering. 

Success of the tEarn community promises:

1. 50 to 100 times higher eCPMs for publishers and bloggers 
2. lower CPC and multi-fold ROI improvements for buyers

Over 50 significant, out-of-the-box innovations enable this new marketplace. Some of these changes include:

• AdPacks of full page, multimedia exitmercial advertising
• Relevance methods that monitor a publication's social graph 
• Targeting organized into thousands of dynamic microchannels
• 3Dstats for monitoring ROI significance
• Complete user privacy
  

tEarn has completed beta1 test with publishers and is open for limited testing by the next 100 publishers. Beta2 ads are demo, unpaid ads designed for browser, multimedia, and user testing. Beta2 publishers gain a listing and link on our pioneer page; and 3Dstats view of your web traffic. Sign-up, tag your site, and help us monitor and debug the early statistics. Thank you for tolerating the dust during the construction phase. 

Learn more at ady.tearn.com.

• eCPM is effective Cost Per Mille or Thousand pages
• CPC is Cost Per Click
• ROI is Return on Investment
• AdPacks, 3Dstats are the trademarks of tEarn, Inc. Exitmercial is not trademarked.