Google tops Microsoft, Apple in brand power
It seems Google has solidified its dethroning of Microsoft in at least one regard: the global power of its brand. For the third year in a row, the search giant whose very name has been transformed into a verb, grabbed the top spot in a list of the top 100 most powerful global brands (...
No big surprise here. Google is the single most powerful brand in the world. Though it did little promotional advertising, the company for the second consecutive year claimed the top spot on Millward Brown Optimor’s annual BrandZ™ Ranking–a list of the top 100 most powerful global brands. According to the market research firm’s assessment of [...]
Mark Sweney / Guardian:
Google is named world's most powerful brand by Millward Brown research
Google is named world's most powerful brand by Millward Brown research
Google has topped a list of the world's most powerful brands, with new research estimating its value to be $86bn (£43bn). — WPP-owned research company Millward Brown puts Google at number …
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